Bespoke Decor – Web Copy & Bios



Bespoke Decor Rentals is all about vintage decor, fresh blooms & made-to-order stationery for seriously swoon-worthy events around beautiful Vancouver. After meeting with owner Ashton, I quickly realized Bespoke Decor is like no other rental and event styling company in town. Ashton wanted copy for her new website that didn’t sound anything like other event rental and styling websites, and that reflected her unique, fun and creative approach to events.

Initially, when I asked what her favourite words and phrases were, she responded with “happy dance”, “high five” and “seriously awesome”. Definitely not your run of the mill web copy!

The business benefit of writing web copy true to your business’ personality is attracting the clientelle you most want to work with. Before potential clients even pick up the phone, they see the exact style of your business and will know instantly if it’s something they gel with or not.

To create consistency across all platforms, I also created micro, short and long bios to describe Bespoke Decor Rentals. This makes it really easy for Ashton to cut and paste bios into all of her social media platforms, and to use whenever she’s asked to guest blog for wedding and event websites.

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