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EDUCATION

  • Bachelor of Arts (Media Communications), Monash University (AUS)
  • Courses: Search Engine Optimization (SEO Copywriting Institute), WordPress Fundamentals (Langara College), Adobe Photoshop Levels 1 & 2 (Langara College)

COPYWRITING EXPERTISE

SEO web content
Courses
Biographies
Case studies
Annual reports
TV/radio scripts
Editorials
Email campaigns
Press releases
Media kits
…and more


BONUS SKILLS

Search Engine Optimization
Adobe Creative Suite
Google Analytics
WordPress
Mailchimp
Hootsuite

IN SUMMARY…

With a passion for copywriting, a warm personality and top-notch communications skills, I help businesses and entrepreneurs find their voice and connect with their audiences in a meaningful way.

My work is backed by 15 years of Media Communications, Public Relations and TV production experience, and I’ve worked with clients in a range of sectors including non-profit, corporate, lifestyle, hospitality, education, and government.

WORK EXPERIENCE

COPYWRITER

Self Employed (2014 – Present)

I help entrepreneurs and businesses sound fantastic online. Using a collaborative approach, keyword research and SEO techniques, I work with clients to develop an even greater understanding of their target market, perfect their online voice, and create more authentic connections with their audience resulting in leads and conversions. 

Key Achievements:

  • Wrote copy for 40+ clients in Canada and Australia
  • Developed 6-week online copywriting course for business owners
  • Ran copywriting workshops for businesses at Small Business BC

VIEW PORTFOLIO

MARKETING AND COMMUNICATIONS MANAGER

Family Services of Greater Vancouver (FSGV), Vancouver (July 2017 – November 2018)

As Marketing and Communications Manager, I developed and implemented internal and external marketing strategies for FSGV, a non-profit social services agency with 80+ programs and 500 employees across 13 locations. After conducting a brand audit and identifying gaps in the way the FSGV brand was being represented, I spearheaded several initiatives to increase brand awareness and raise the public profile of the agency. This included a visual branding and logo redesign; new website; new key messages; full suite of modern, on-brand marketing materials; and media exposure.

Key achievements:

  • Hired/developed new staff and managed the Communications Department
  • Rebuilt FSGV’s 60+ page website which improved user experience and increased web traffic
  • Provided marketing and communications support for A Night in the Life fundraising event which raised $36K
  • Conducted social media audit and implemented a more focused strategy which doubled the number of followers in six months
  • Developed staff media training workshop to develop spokespeople who could confidently represent the FSGV brand in public
  • Launched the first digital annual report supported by an email marketing campaign resulting in an increase of donations 

Recent work: www.fsgv.ca/annual-report-2018 

RESEARCH AND COMMUNICATIONS COORDINATOR

BC Crown Corporation: Private Career Training Institutions Agency, Vancouver (2013 – 2014)

Reporting directly to the CEO, I handled the agency’s media and communications planning, and was responsible for delivering high-quality communications to the private post-secondary sector (320 institutions and 48,000 students), provincial government, media, and staff. I also conducted focus groups and research projects, and maintained the website, intranet and social media.

Key Achievements:

  • Increased transparency and communication through simplifying complex information (e.g. converting lengthy reports into shareable infographics)
  • Created informational videos in four languages to help international students better understand their rights 
  • Conducted the first major satisfaction survey and used results to improve outdated processes
  • Represented the Agency at education and career fairs

DIGITAL COMMUNICATIONS ADVISOR / PUBLIC RELATIONS

Australian Scholarships Group (ASG), Melbourne (2011 – 2013)

In this role, I created ASG’s first social media policy training video and awareness module for staff; was instrumental in the inception and maintenance of the organization’s first Twitter, Blogger and Facebook channels; liaised with media and wrote press releases, media briefings and analyzed media coverage. Additional tasks included: internal and external communications support, developing content for member newsletters, social media, nation-wide magazines and the organization’s website and intranet.

TV CONTRACT WORK 2004 – 2011:

While working in TV production I coordinated crew logistics and filming schedules across North America and Australia; wrote scripts; managed production assistants; provided support to the crew, media and executive teams; ran meetings and training/personal development sessions with assistants and volunteers; and ensured shoots ran smoothly and on time.

Credits:
PAPERNY ENTERTAINMENT, VANCOUVER: Glutton for Punishment (Food Network), Eat St (Food Network), and Consumed (HGTV)
NINE NETWORK, MELBOURNE: Commercial Production
GLOBAL VISION, MELBOURNE: Making the Switch, (Winner of 3 Awards)
ACTIVE TV, MELBOURNE: Prank Patrol, ABC3 (2010 TV award nomination)
FOXTEL, SYDNEY: The Pam Ann Show, Comedy Channel Foxtel
SCREENWORLD, SYDNEY: Food Investigators, SBS
WIN TELEVISION, TASMANIA: TV Commercial Production

INTERESTS:

The arts, podcasts, baking, yoga, swimming, travelling, bike riding.

Have you seen my portfolio? Click here.

Or say hi here.