Lauren, a Canadian artist and creative mentor, needed a detailed artist biography for her personal website.
With her project Faces We Love, Lauren set out to paint 1,000 portraits of people she had met. She initially began painting friends and family, but the project quickly gained momentum online, with complete strangers from all over the world connecting through social media asking to be painted too.
To maximize the increasing volume of traffic to her personal and project websites, I created long and short versions of Lauren’s biography to raise her profile in the international art world.
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